| BJÖRN
BORG
 Sweden
is renowned for many things – meatballs, ABBA and Dolph
Lundgren, but its biggest football casual influence comes from
one man, and that is Björn Borg.
Hailing from Stockholm, Borg is often regarded as the greatest
tennis player of all time – winning 11 Grand Slam titles
between 1974 and 1981. He retired at the age of 26 in 1984, leaving
an impressive record of winning 90% of the Grand Slam single matches
he played.
As well as an impressive career record, Borg was regarded as a
tennis pin-up. With looks that drove women insatiable with desire,
it was his sense of coolness and style which men admired. By the
early eighties tennis chic was all the rage. Lads from modest
working class backgrounds were suddenly acquiring expensive European
sportswear such as Diadora Borg Elite trainers, FILA
Bj Settanta jackets and FILA
Bj striped polos – all of which were heavily worn and endorsed
by the Swede. Although other tennis brands were popular around
this time too, it was Borg’s style that proved the most
influential of all, by putting the Diadora Borg Elite and FILA
Bj clothing range at the forefront. Many of the items of that
era still look great, even by today’s standards. The hunt
for vintage FILA
Bj originals continues to grow with casual collectors.
Influential Items:
Diadora Borg Elite Trainers (White Kangaroo Leather/Gold)
FILA
Bj Settanta (Mark I)
FILA
Bj Striped Polo Shirt
Brands:
FILA,
Diadora
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