| ADI
DASSLER
 Who
would have thought that a German would have such an impact on
UK football casual culture? Adi Dasler was born in Bavaria in
Southern Germany in 1900, and with his two brothers formed the
‘Dassler Brothers Shoe Factory’ in 1924. Famously
a rift in 1948 emerged between the brothers, and Adolf and Rudolf
went their separate ways. Rudolf went onto form his own footwear
company on the other side of town called ‘Puma’, and
Adolf renamed the company ‘adidas’.
Adi Dassler’s influence within sport and footwear had long
been established before casuals got hold of the three striped
trainers in the late seventies. The focus on comfort, style and
simplicity lent itself well to the football casual sensibility.
As young lads in Liverpool and Manchester were acquiring more
exotic and varying styles of the trainer from the continent, which
were not easily accessible at the time, it spawned a collector
culture across the UK. London never really got into the whole
buzz of collecting adidas
trainers, and often watched in bemusement as northern lads showed
off a spectrum of soles and stripes. The brand also branched into
clothing, and numerous other items such as windcheaters and track
tops found their way into the casual’s wardrobe over the
years. The brand however is mainly regarded as the primary trainer
of choice for casuals, and below is just a small selection of
well-regarded classics.
Influential
Items:
adidas Forest Hills (White Leather/Sunshine Sole/Gold Stripes)
adidas Samba (Black Leather/White Stripes)
adidas Kick (Black Leather/White Stripes)
adidas Munchen (Red Nylon Mesh/White Stripes)
adidas Trimm Trab (Navy Nubuck/Argentina Stripes)
Brands:
adidas
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