In 1906, William Riley, a 33 year old English expatriate, founded the New Balance Arch Support Company. Originally specialising in arch supports, the company didn't make its mark until 1961 when they launched a shoe called the 'Trackster' - the world's first running shoe with a ripple sole. Also, it was the first running shoe to be offered in varying widths and soon became a favourite with running coaches and athletes. Its success at that point was purely down to word of mouth, until in 1972 when Jim Davis bought the company. It's Boston heritage allowed the company to catch the running boom of the 80's where it prospered at the height of the jogging phenomenon. Today, 40% of all New Balance's European trainers are made in England.

New Balance was a peripheral Football Casual brand from the 80's, and although couldn't break the adidas stranglehold as a whole, was still a credible addition to the wardrobe. Since then the shoes have become favourites for indie kids, skater types and parrot heads and it's popularity amongst casuals has faded as a result. It's sleek, light and retro design - as well it's durable sole and varying widths really make this brand a real favourite. We would recommend the 410's, 574's and 576's as good entry points into the brand.

Highlight Ranges: TRAINERS
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