Lois was created in 1962 and quickly became one of the most popular European brand of jeans. Celebrities endorsements over the years have come from the likes of Bjorn Borg and Johan Cruyff. The brand took off very quickly in the 70's, achieving acceptance in Spain and France, as well as the football terraces of England. Lois jeans and jumbo cords, in various styles and colourways, took off in Football Casual culture in the late 70's and early 80's, and worked perfectly with a great pair of vintage adidas trainers. Now probably mainly worn by vintage lovers, but a fondly remembered brand none the less. *UPDATE* Our friends at 80sCasualClassics will be stocking a limited number of the original style cords in various colours and needle witdhs as from October 2008. Highlight Ranges: VINTAGE JEANS, VINTAGE CORDS Recommended Online Stores: 80sCasualClassics