Lacoste has historically made it's name through tennis - it's founder was French tennis star René Lacoste who launched the clothing company in 1933. Having diversified through the years to incorporate more clothing lines, Lacoste had a crisis of confidence in the 70's and 80's - just as the brand was becoming prominent on the football terraces. However, it is still very much an essential brand in the Football Casual wardrobe. Acceptable as sweaters, knits - or most popularly polo shirts. The green crocodile motif came from René's nickname 'Le Crocodile'. Highlight Ranges: POLO SHIRTS Recommended Online Stores: Brown Bag, Stuarts London