Similar to Lacoste, Fred Perry has it's origins in tennis shirts and was founded by a star of the sport. When the fledgling mod movement of the 50's and 60's took off, Fred Perry actively promoted themselves as a fashion brand by adapting to the requests of the market, becoming widely accepted by off-shoots such as ska and skinheads. By actively embracing the fashion market of those consumers who enjoyed the durability of the honeycomb cotton fabric and it's smart aesthetics, Fred Perry has long been a staple brand of the Football Casual diet. However, by diversifying in recent years into the lower-end market, it has somewhat devalued the brand. The polo shirts are still iconic lines of clothing and credible football fashion items. Highlight Ranges: TWIN TIP POLOS Recommended Online Stores: Brown Bag, Warrior Clothing