Emporio Armani is one of nine Armani clothing labels, and caters for the ready-to-wear designer boutique market. Founded by legendary Italian designer Giorgio Armani, Emporio became the 'mid range' label. Not as exclusive as 'Black Label' or 'Armani Collezioni'. Emporio also seems to be platform for which the popular Aramni Jeans label is sold through. Emporio Armani came into Football Casual culture during the 80's when the focus started moving away from designer sportswear to a more designer label look. Armani jumpers were very popular early on, before other lines started to become introduced over time. Highlight Ranges: SHIRTS, POLO SHIRTS, JACKETS, JEANS Recommended Online Stores: Brown Bag, Mainline