Little did the 21 year old Thomas Burberry know that when he opened his first shop in Basingstoke, Hampshire in 1856 that over 150 years later his surname would be synonymous with the badge of the chav - the Burberry Check.

Before being brutalised by the media, Burberry was very much a credible brand for the Football Casual. The Burberry Check, used in subtle quantities, was a statement of style. Unfortunately, the rise of the chav and their moody fakes has meant that the check is no longer an acceptable addition to the wardrobe. However, Burberry have been working hard to to reduce their use of the pattern, and have concentrated on going back to basics. We believe that Burberry can still be credible, but stay clear of the check.

Highlight Ranges: KNITWEAR, SHIRTS, JACKETS
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