Aquascutum got it's name from the latin for 'water shield'. During the First and Second World Wars, the company had successfully developed showerproof wool techniques - making their garments robust and light. The brown and blue Aquascutum check came to prominence in the 1970's and is now widely associated with the brand. In recent years the brand has done it's utmost to distance itself from the 'hooligan' association. One of it's most recent collections features Pierce Brosnan - as if to highlight it's aim to attract the Marks & Spencers generation. Despite their attempts at mediocrity, many of the products stand the test of time in Football Casual culture due to their sheer quality. Highlight Ranges: SHIRTS, POLO SHIRTS, JACKETS Recommended Online Stores: Brown Bag, Milan Clothing, OiPolloi