Gift of the Garb?
Being an owner of a couple ONETrueSaxon items such as last year's A/W field jacket and a pair of top notch jeans, I can't help but feel I may have missed this brand in 
its truest glory. Almost a completely exclusive casual label in its prime, OTS is now becoming as mainstream as Dairylea triangles (they too once had a cult following). Now part of the retail family that manages Lacoste in the UK and owners of brands such Ted Baker, Berghaus and Boxfresh - it appears OTS is fairly obviously now gunning for the mainstream. Some have argued that this has led to the quality control to drop, but I expect this can only really be judged in the fullness of time.
So what next? Ian Paley, the former Paul Smith employee and founder of ONETrueSaxon has taken a number of his creative team and gone away to busily work on his new clothing project - Garbstore. Opening a shop and basing themselves in the trendy quarter of London's Notting Hill - it appears Paley's new project is heading in a slightly different direction. Garbstore's philosophy seems to be based on the term 'Unfamiliar Vintage', taking stylings of old and giving them very much a modern twist. The classic casual approach to clean lines and minimal stylings were very much evident at OTS, but it appears that Paley is looking to push the envelope in both design and approach and away from what is traditionally 'casual'. First glance at the brand's product range gives me an uneasy sense of excessive stylings and colours. It will take a while for the brand's reputation to build, but Paley has earned respect from casuals for his previous work, but whether he can successfully retain that same audience which this new brand remains to be seen. Ultimately, it all boils down to personal taste.
FootballCasual.com wishes Ian all the success with his new venture. CLICK HERE to check out Garbstore for yourself.
its truest glory. Almost a completely exclusive casual label in its prime, OTS is now becoming as mainstream as Dairylea triangles (they too once had a cult following). Now part of the retail family that manages Lacoste in the UK and owners of brands such Ted Baker, Berghaus and Boxfresh - it appears OTS is fairly obviously now gunning for the mainstream. Some have argued that this has led to the quality control to drop, but I expect this can only really be judged in the fullness of time.So what next? Ian Paley, the former Paul Smith employee and founder of ONETrueSaxon has taken a number of his creative team and gone away to busily work on his new clothing project - Garbstore. Opening a shop and basing themselves in the trendy quarter of London's Notting Hill - it appears Paley's new project is heading in a slightly different direction. Garbstore's philosophy seems to be based on the term 'Unfamiliar Vintage', taking stylings of old and giving them very much a modern twist. The classic casual approach to clean lines and minimal stylings were very much evident at OTS, but it appears that Paley is looking to push the envelope in both design and approach and away from what is traditionally 'casual'. First glance at the brand's product range gives me an uneasy sense of excessive stylings and colours. It will take a while for the brand's reputation to build, but Paley has earned respect from casuals for his previous work, but whether he can successfully retain that same audience which this new brand remains to be seen. Ultimately, it all boils down to personal taste.
FootballCasual.com wishes Ian all the success with his new venture. CLICK HERE to check out Garbstore for yourself.
Labels: clothes, new casual brand, news
