Ma.Strum of the universe...
The internet is a funny old place, especially in the small world of casual websites. The forums in particular are breeding grounds for the elitists, who actually have very little to be elitist about. Wade through the pages of 'is this casual?' and 'who has the most obscure adidas?' and occassionally, you can unearth something of genuine interest. I tend steer clear of the other forums nowadays, as the so called elitists and their unfounded snobbery bores me to tears.The key for me for the modern casual is to find new brands and unearth new trends, and the internet, like the European sports stores of the 1980's, can be the catalyst to producing something genuinely new and exciting, as oppossed to just whatever Oi Polloi have stocked this season.
Over the last few months on our forum, much has been brewing over the launch of Ma.Strum, the new engineered fabric label using the archive designs of legendary Stone Island designer Massimo Osti, but brought up to date by former Victorinox designer Donrad Duncan. Some might say that it's not that original to find Ma.Strum, after all the pedigree of Osti and Duncan gives it an instant attraction to casuals. However what is really interesting, is the designs, fabrication and cut are genuinely innovative and creative, whilst all the time catering to aesthetics most casuals hunt for in their clothes. To top it off, the pricing is not ridculous. Prices for jackets start for as little as 299 gbp. Now available in Harrods in London and other reputable stockists.