May The Force Be With You Luke!
One of the things I love about doing this job is talking about emerging new brands that filter into Football Casual culture. One that I am starting to admire is Luke 1977. This fellah has created a nice collection of jeans, polos and jackets. My highlight range is the jackets. Like Stone Island and C.P Company, he has adopted a clean linear and almost military flavour to his jackets. For me the best garments are the most simple in terms of design - but using the best mix of fabrics and finishing. Jackets start from £120.Labels: luke 1977, new casual brand